The Chilean wine brand Santa Carolina wanted to help their distributor REMA 1000 with communication and to get press coverage.

Santa Carolina launched a new brand during the autumn 2022 and wanted to put focus on this and in all ways help REMA 1000 in their communication on SoMe. 

Organising partnerships with a food site gastromand.dk – one of the most visited food sites for inspiration and recipes. The Master Chef Anders Halskov Jensen was asked to make general descriptions of the wines and elaborate recipes to match some of the wines. He also has his own sites, where he blogs about food and wine, that could link to the gastromand.dk and thus create more traffic on the site.