Tendency is to always make wine events and tastings in the Copenhagen area, as most professionals are concentrated here.

However, you have a lot of restaurants in the Aarhus area and wine importers in Jutland that we do not reach. They tend to feel forgotten by many wine regions and countries, so how to make them feel seen and valued?

Find a place so attractive, that the professionals would attend the event. The perfect venue for this, is the wine bar S’Vinbar with Sabina Sunne as the owner. The bar is known for its interesting wines and very competent staff. The bar also has regular customers with a high interest in wine. By asking the wine educator and writer René Langdahl Jørgensen, the chances for getting the professionals to come were even bigger, as he is the most knowing wine person in Denmark. 

We hosted a seminar for professionals (sommeliers, writers/bloggers and importers/distributers) with tasting of 8 wines and finger food.

And at the same day in the evening, we hosted a tasting and dinner for the regular customers of S’Vinbar was organised.