ITB 2015 review – Not the same procedure as every year!
Donnerstag, 12 März 2015
Donnerstag, 12 März 2015
To many working in tourism, ITB – the World’s largest travel trade fair – is something like an annual reunion with your class mates from school. And it's always exciting to find out what’s new. For us at EHRENBERG Kommunikation, attending the Internationale Tourismusbörse has three benefits: We can meet our clients to discuss strategies. We can do good for them (hopefully reads: you) by creating an audience for their (your) messages. And we can find inspiration for new ways to move forward in the coming months and years.
Three key events marked a successful ITB 2015 for EHRENBERG Kommunikation: Our traditional ITB dinner, the Speed Dating media event and a press meeting for Scandlines presenting the new vessels to be introduced later this year.
A culinary voyage to Bornholm
We have stopped counting the number of dinners we have held for our clients and partners at ITB. Routine is good, innovation is better, were our thoughts when planning this year’s social event. And since we are currently in the midst of a gourmet campaign for the Danish island of Bornholm, we created a new experience for our returning and new guests. TV-chef Jan Guldam packed his van with fantastic and authentic specialities from Bornholm, travelled all the way to Berlin and turned the “Old Smithy’s” showroom loft in fancy Friedrichshain into his own kitchen. 30 guests, including top managers from VisitDenmark and members of Germany’s federal parliament, enjoyed freshly prepared dishes from Bornholm, wines from South Africa and an informal and relaxed atmosphere with a lot of interesting people to talk to. A big thank you from the entire team at EHRENBERG Kommunikation to everyone who was there and in particular to Færgen and Destination Bornholm for their gracious support!
The early bird catches the journalist
After dinner (and some sleep) follows breakfast. And with that our Speed Dating media breakfast event. So our PR-team got up early in the morning and by 8.30 we had 25 journalists in place (successfully) seeking inspiration for their next story. Our clients such as Visit Košice, Die Mecklenburger Radtour, Turku Touring, VisitFaroeIslands, Greenland Travel and Færgen all had their own table and 5-10 minutes each time for quick dates with representatives from motoring and outdoor magazines, newspapers, radio as well as top freelancers. Love was certainly in the air, and being back at the office, the EHRENBERG team is already planning personal visits and other media activities that will ensure visibility in key media for the participating clients.
Berlin and Copenhagen moving closer to completion
The route between Rostock and Gedser provides the shortest connection between the Danish and German capitals. And later in 2015 the trip from Berlin to Copenhagen and vice versa will become much more comfortable. At ITB 2015 we organised a press meeting for Scandlines, at which Morten Haure-Petersen and Michael Dietz gave an insight into the building process of the new vessels Berlin and Copenhagen. Work is well in progress and the introduction of the new ferries that will significantly increase capacities and create a new maritime experience on the route Rostock – Gedser is expected for later this year. The attending trade media learned more about the complexity of the project, the successes achieved to date and the remaining steps to be taken.
Allan Sonne Sørensen
CEO & Partner